The recipe has been passed down for generations and is a popular sweet in the Kongunad region. These Sesame Seed Ladoos are sun-dried and hand-pounded to give them a natural shine and sweetness. These have minimal ingredients yet it is very healthy. Ural ulakkai (Wooden Mortar & Pestel) is used when Ellu Urundai is made the traditional way. It is one of the best superfoods and is generally made in Tamalian Households.

A women-owned brand that is also centric to women by giving them employment in and around Salem. The ingredients used are all sourced from local farmers or handpicked from their own farms. Al the products are made using traditional ways of hand-pounding, roasting, wood-fire cooking, etc. the products are an outcome of age-old recipes passed on by our grandmothers.